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Design Thinking: PhD Not Required

  • Forge 120 19th Street North #200 Birmingham, AL 35203 United States (map)

This event will combine behavioral science, design thinking, and research to empathize with users/consumers and shape impactful experiences that create valuable positive associations for companies and brands.With a doctorate in Psychology and a Masters in Outcomes Research, Linsday will help bring science to the art of product development and experience creating. She will also provide personalized research that equips brands and businesses to better know the humans they serve. As a Behavioral Scientist, she is continually developing ways to discover new insights, designing new ways to apply old insights, and translating existing psychological and behavioral theory into actionable measures. When clients want to know what their humans are thinking, why they act in certain ways, and how to change their minds, Lindsay finds the answers.

Come early at 11:30 AM grab some lunch from the food hall and come on upstairs!

Earlier Event: July 11
Backpacks and Brews
Later Event: July 12
Security, the Dark Web, and Money